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Search Engine Optimization Jobs
Search Engine Optimization has its own separate identity.
SEO experts can get projects and use seo techniques to boost up the website
in top ten results where the website get free traffic from search engines.
Google has 56% share of total worldwide searches. So every seo expert tries
to focus the Google for optimization of websites. Other search engines
follow the strategy of Google. If you get experts of search engine
strategies then you can optimize your website in such a way that search engines
give priority in fetching in response of search terms searched by the
worldwide internet users. You can earn lot of money for this work. For
getting expert in this field you must need to learn more and more about
search engine. Google webmaster tool is helpful in this regard. You
need to study from Google Webmaster tool carefully then you are able to use
optimization techniques in your website. Google keywords tools will
also help you in judging the average searches of a specific keyword and
competition around the world.
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Following are the basic tips and tricks of SEO.
1.
On Page
Optimization
2.
Off Page
Optimization
On Page Optimization:
In on page optimization you just need to use keywords in Title Tag. You should use two or three keywords in Title tag. Meta description tag: In this tag you will write a sentence about your topic. The sentence must contain the keyword you use in the title tag. Meta Keywords Tag: In this tag you must need to put related keywords. You should use the same key words that you have already used in title tag and Meta description tag. Use Keywords in Body: Now you will use these keywords in the main content body. You should first give title of content. Title should be in Heading Format like H1, H2, H3, H4, H5, and H6. In the title you will use the same keyword you have used in above tags. Now in the main body you will use the same keyword systematically is such a way that every paragraph should contain this key word at least two times. Besides this, you must give the links to these keywords. Keywords used within the body must be bold in writing. You must link other pages with these key words. At the end of article you must give the same keywords and give links to them. If you are using images in website then you must give the alt tags with these images. Because the search engines can not read the images used in websites. Instead they can recognize the image with the help of Alt Tag. It was the on page optimization.  Now we will discuss the off page optimization: Off Page Optimization: Following are the steps in off page optimization:
2.
Host
your website for long time. You should host your website for more than ten
year in advance. Search Engines give preference to those sites whose
are registered for long time. Search engines give very less importance to
those sites whose expire within the year. Because the students take one year hosting
normally and these sites have very low quality web content.
3.
Download
Sitemap and upload to this sitemap to the outer root of your website. In such
way that the web address of site map will be in such a way
http://www. dextermian.blogspot.com/sitemap.xml, www.dextermian.blogspot.com
is the name of your website. When you click on this link than you will see
your generated sitemap on front of you.
1.
Now you
will open Google Webmaster Tool with the help of your Gmail address.
1.
Now you
will click on the option (ADD A SITE).
2.
Write
the name of website and than click on continue.
3.
Now you
have many options on the left side of your screen (Dashboard, Messages,
Configuration, Health, Traffic, Optimization, and Lab.
4.
First,
you will click on “Health” and you will find various options in drop down
list.
5.
Now you
will click on “Fetch as Google”
6.
You are
seeing the name of your website and a blank box. You will write the name of
your web pages in black box and click on “Fetch”
7.
Now go
back to the main menu Click on “Optimization” and then click on “Sitemaps”
here you find an option of “ADD/TEST SITEMAP” in blank box you will write
“sitemap.xml” and click on “Submit Sitemap”.
8.
Similarly,
you will try other option given in the Google webmaster tool.
There is no need to describe each and every point in deal.
Because there are very step by step guide line to use Google Webmaster
Tool. You can learn more and more about Google webmaster tool.
Google webmaster Tool will help you in making search engine friendly
websites. You should not violate the policies of Google Webmaster Tool.
Otherwise Google will panelize your website for ever. After panelizing your
website you will not be able to get search engine traffic.
The most important technique is this that you should create valuable content for your website where the user stay and come back again. While bringing out the websites as a search result the Google keep focus on more than 200 points and than decide to bring out the relevant search results. |
