In the last Penguin update, Most of blogs and websites having " money making " keyword got penalized, Not only these websites but a big number of sites got effected. When I ask someone about this algo updates they just say that " Don't over-optimize ". You've seen few most popular websites like huffington post, Mashable and techCrunch, Their main keywords are more then over optimized but still they are ranking at the top. Why?? If I say my blog got penalized because I've done over-optimization then, Why not these websites/blogs are getting penalized?
Here is an example for you.. You can see the first keyword which is almost over-optimized and has 799 backlinks on the same anchor text, but still this site is on the top! From the first day of panda and penguin updates, The SEO experts start spreading that anchor text is the main thing, If your anchor texts are not over optimized then you shouldn't worry about Google Algo's. But... This is wrong! As you've seen in the above picture that the keyword is over-optimized and still that site is on top of SERP's. What could be the reason? Why this website is not getting penalized?
The answer is " Google Trust "
If Google trusts your website then don't worry about Algo updates! The first thing you should do is to prevent negative SEO on your blog/website. If your competitor is doing this then use Google Disavvov tool and remove all un-wanted or irrelevant backlinks. Well If we talk about Google Trust then Google never penalize those websites that they trust! Well now the question is
How to make Google Trust?
1 - Make your Domain trustworthy!
There're a lot of things to be considered in making Google trust, but here I'm going to share some main things which Google Counts! Well, The first thing you should do is to extend or buy (if you're going to start a new blog) your domain for more then 2 years. If you don't know that Google is a domain registrar but it don't sells domain.. So if you will buy your domain for 2 years so your blog will be trusty in the eyes of Google. After it, Make your domain info public, All brands and big beasts are doing the same. If possible then put the whois info on your contact us page to make Google sure about your information.
2 - Make Back-links from Google News site
Back-links from Google News site... Well it doesn't mean that you should make back-links from news.Google.com. Google news site mean the sites approved by Google news, YES! Its very beneficial to get back-links from those website which are approved by Google news, As we all know that Google news don't approve small and spammy blogs/sites, So every site which is in the Google news directory , that is important for you and for Google as well.
3 - On-Page optimization
As I've told you in my last post about optimizing blogger's template, On-page optimization plays an important role in rankings and building Google's trust.
First of all if you are a blogger user then you should read this post >>> Blogger's on page optimization
or If you aren't then first of all you should remove plagiarism from your blog, After that write meta description for each and every post and page, If possible then link back to the trusted and authority sites especially .edu and .gov's.
Most of SEO guys don't know that linkback is also important in search engine optimization, If I'm linking to harvard.edu then its mean I'm sharing something related to harvard and harvard.edu is very authorative site in the eyes of google. So try to link trusted and high authority sites.
4 - Authority Backlinks
High domain authority and page authority backlinks are very beneficial, If a Google trusted website is linking to you so it means there is something good in your website too, Just this thing makes trust in the eyes of Google. Try to make high domain authority backlinks and increase your own domain authority to get high rank in Google SERP's.
5 - Quality Content
In early days of blogging, Whenever I ask any question about SEO from my senior bloggers, They always said that "First make quality content" then do SEO.
The question was popping in my mind that what actually Quality content is? .. in the eyes of Google.
First I thought that the number of words is directly proportional to the quality of article, I started writing long articles but after few days I came to know that quality content means the content which satisfy's the reader. For example: If I'm searching for a keyword "Blogging" in Google and I landed on a page where someone written a article about blogging with more then 2000 words, but that is not understandable and that is not clearing my concept of blogging. So that is not quality content..
Same as that if I search a term "blogging" and land on a page where someone written a article of 400 words but that is clearing my concept about blogging and satisfying me about that word, So this one is called quality article/content.
So always try to write quality content on your blog because if your blog is good for readers then Google will surely like it. in simple words " Write for humans, Not for search Engines"
So if your website is not ranking in Google then simply "Google Trust rank" is the reason, Thanks for reading.
